Your next client
is using LinkedIn

Qualified conversations with the right
decision-makers, straight into your calendar or CRM.
You sell, we handle the outreach.

B2B companies that trust Lemming
Bogen AkademieVelentisVELENTISNFDECON JETOktagon1st Choice ITLCP NovaraCrewserPhoenixCreston ConsultingRAXOneDay

80% of online B2B deals are made on LinkedIn. Are you visible?

Why traditional cold outreach barely works anymore

Cold calls and mass emails hardly reach anyone these days. Decision-makers are overwhelmed, filter rigorously and no longer respond to generic messaging. Classic outbound increasingly falls flat.

01

Cold outreach falls flat

Cold calls and mass emails fall flat: decision-makers have learned to skip past generic messaging and simply stop responding to it.

02

No system, no consistency

Without a reliable process, winning new clients becomes a gamble: sometimes the calendar overflows, sometimes it stays empty forever. That's not predictable.

03

Valuable time is lost

Instead of selling, founders and teams sink into research, lists and hundreds of follow-ups. That's valuable time missing for real conversations.

This is where we come in

We run the process, you have the conversation.
We help B2B companies win new clients on LinkedIn in a structured way, without automation or mass messaging. From defining your target audience through Sales Navigator to personal outreach and objection handling, we run the entire acquisition process and deliver qualified leads and first meetings.

Casper Birkholz
CasperManaging Director of Lemming. Constantly develops our strategy further and personally guides every client toward structured growth.
Luca
LucaBusiness Development Partner. Supports Lemming externally in building new client relationships.
Flavius Lucaciu
FlaviusHead of Growth. Responsible for scaling, represents Lemming externally and contributes significantly to Lemming's growth.
Van Jerald
Van JeraldExecutive Assistant. Supports the Managing Director, coordinates follow-ups, prepares reporting and keeps processes running smoothly in the back office.
Our process

How the collaboration works

Every step brings qualified conversations into your calendar or CRM, without you having to do any cold outreach yourself.

01

Target audience & ICP

Together we define your target audience, your positioning and your ICP, i.e. which industries are relevant for you.

02

Profile optimization

In coordination with you, your LinkedIn profile is optimized specifically to build trust and get the best possible results from outreach.

03

Market research

Market and competitor analysis, so your messaging lands precisely with the right decision-makers.

04

Sales Navigator

Setup and ongoing management of LinkedIn Sales Navigator for precise targeting of your audience.

05

Outreach & close coordination

Personal messages, follow-ups and scheduling, coordinated with you on an ongoing basis via Slack, WhatsApp & co. so every message sounds like you.

What you can expect

Realistic figures per
account

Your job: conversations with people who are already interested

The outreach stays with us. You receive pre-qualified prospects directly in your calendar or CRM and hold the sales conversation. No research, no cold-outreach stress.

Between 800 and 1,000
leads contacted / month
Between 35% and 55%
acceptance rate of connection requests
Between 350 and 550
new industry contacts / month
Between 15 and 50
qualified leads / month

Benchmarks per account after the optimization phase. With multiple accounts, the expected output scales accordingly.

Services

Our services

Most Popular
Management Package
from €650/month

An addition to your sales team

We handle the entire outreach, you receive the leads.

  • Complete outreach as a full-service package
  • Personal outreach & follow-ups
  • Meetings booked directly into your calendar
  • Cancel monthly, no commission
Book a call
Implementation Package
from €2,900one-time

Your own outbound system

We enable your team to run LinkedIn outbound on its own.

  • Training for your internal team
  • Building your own LinkedIn system
  • 6 months of support for technology & strategy
  • Ideal for growing sales teams
Book a call

10% discount on the first three months if we haven't yet worked in your industry or your product or service is new territory for us. We love new challenges and look forward to opening up new markets together.

Learn more

Numbers that speak for themselves

Built up over years, from real, personal LinkedIn outbound rather than automation. These figures show what's possible with a structured process.

60,000+
Leads generated
20,000+
First meetings scheduled
0.5M
Messages sent
300+
Profiles optimized
100+
Clients who trust us

Measurable client results

One number per client that matters.

Velentis · AI products · Enterprise
700+
Leads in the first year
60+ qualified leads per month, 85% conversion to product demo.
Leads / month60+
Conversion to product demo85%

Within a few months we received over 500 qualified leads, including decision-makers from KPMG Germany and Fielmann Group.

Alexander Schreiber, Managing Partner Velentis
Bogenakademie · Seminars & workshops
800%
ROI after one year
50+ qualified leads per month, resulting in over 250 new seminar participants.
Leads / month50+
new seminar participants250+

Thanks to the strong lead quality, the first meetings produced a total of 250+ new seminar participants.

Annette Birkholz, Managing Director Bogenakademie
Decon Jet · Industrial machinery
+100%
Meetings after 2 months
Doubled the number of weekly meetings and built a structure for predictable, scalable client acquisition.
Leads / month30+
New industries opened up5

In 90 minutes I took away more actionable strategies than in many a multi-day workshop. Today I know precisely which levers are decisive and how to use them deliberately.

Julius Leopold Cordier, Head of Sales Decon Jet
crewser · Film crew management
77
high-quality leads after 3 months
25 leads per month, almost every one with a real chance of closing.
Leads / month25
New markets opened up1

The first contacts emerged within just a few weeks, and within the first few months there were already concrete business opportunities with major German TV and film production studios.

Tobias Steiner, Founder crewser
1st Choice IT · IT services
100%
made scalable and structured
No longer dependent on referrals.
Sales teamIndependent
Steady flow of meetingsStructured

Lemming trained our sales team on LinkedIn and built the foundation for scalable business development for us.

Sylvia Sotolongo, Managing Director 1st Choice IT
Testimonials

What our clients say

★★★★★
Alexander SchreiberManaging Partner, Velentis

„We've been working with Casper and his team for several months now, and as early as the end of last year we reached a special milestone together: our 500th qualified lead.

As a software company, it's not just quantity that matters to us, but above all the quality of the contacts. That's exactly where the collaboration comes in. Lemming has managed to systematically connect us with relevant decision-makers from well-known companies such as Fielmann Group, Acer Group, Obi Group, KPMG Germany and many more.

What particularly convinces us is the structured, data-driven approach. Lead generation doesn't happen by chance, but in a predictable and scalable way. Processes were set up cleanly, continuously optimized and evaluated transparently.

On top of that, we value the strategic thinking behind the operational execution. It's not just about outreach, but about the right positioning, clear communication and building lasting relationships at C-level.

The collaboration is professional, reliable and growth-focused. Any B2B company that wants to seriously use LinkedIn as a scalable sales channel will find a strong partner in Casper and his team.

We're looking forward to the next 500 leads."

★★★★★
Tobias SteinerFounder, crewser

„I met Casper a few months ago at an industry event and have now been working with him and Lemming Sales Service for about three months. Bringing in someone external who speaks on behalf of your own company and contacts clients is always a difficult step. This is exactly where Casper met me. From the very beginning, he showed me that he has a feel for when to involve me, in order to strike the right tone for our company and present our product in the best possible way.

The first contacts came within just a few weeks. What convinced me most, however, was the quality of the contacts he introduced. In many fields today, people advertise large volumes of leads that ultimately offer little value. With Casper, the opposite was the case: the contacts were carefully selected, relevant to our business and led to conversations at a level I hadn't expected.

Within the first few months, the contacts he introduced already allowed us to build conversations, collaborations and concrete business opportunities with well-known TV and film production studios. Several of these contacts have developed into serious partnerships and are opening up interesting prospects for our company right now.

I particularly appreciate Casper's understanding of business relationships. For him, it's not about introducing as many contacts as possible, but the right ones. This focus on quality over quantity has clearly paid off for us. Anyone looking for a reliable partner for professional B2B relationship-building who values high-quality business contacts, I can truly only recommend Casper and Lemming Sales Service."

★★★★★
Julius Leopold CordierHead of Sales, Decon Jet

„I met Casper in October 2025 at our office. In 90 minutes I took away more actionable strategies than in many another multi-day workshop.

At the beginning of this year, two of my colleagues and I decided to take part in Casper's LinkedIn onboarding. My goal was to finally make my client acquisition predictable and scalable.

Together with Casper, I built exactly that structure. In the first two months alone, I was able to double my number of meetings. Today I know precisely which levers are decisive in my LinkedIn outreach and how to use them deliberately to generate inquiries continuously.

What makes the collaboration special is the intensive support. Whether in 1:1 calls, by email or via WhatsApp, you get fast, concrete answers and feel supported at all times.

On a personal level, it simply fits, too. Casper comes across as confident, yet stays calm and pleasant. He gives honest, direct feedback. Professionally, he operates at a very high level and knows exactly what he's talking about.

Anyone who is self-employed and doesn't want to leave their business to chance, but instead grow it systematically, is in the best hands with Casper and his team."

★★★★★
Sylvia SotolongoManaging Director, 1st Choice IT

„Lemming Sales Service helped 1st Choice IT build the foundation for scaling our LinkedIn-based business development efforts. They implemented our Sales Navigator infrastructure, established clear processes and successfully onboarded our team. Their understanding of both the platform and sales operations ensured strong adoption and long-term value. Professional, reliable and results-oriented throughout the engagement."

★★★★★
Annette BirkholzManaging Director, Bogenakademie

„Aside from his work as a trainer at Bogenakademie, Casper has made an exceptional contribution over the course of our collaboration, particularly in the area of lead generation and strategic business development.

Within a short time, he built a pipeline with hundreds of qualified leads and specifically reached decision-makers at top-management level. This has already resulted in many concrete deals, including with leadership teams from the medical and financial sectors.

Particularly impressive are his technical skills with Sales Navigator, as well as his ability to systematically turn LinkedIn into a steady source of high-quality leads.

A clear recommendation for any organization that wants to grow in sales and business development at the highest level."

★★★★★
Tom HuynhManaging Director, Huynh Consulting

„Casper brought a level of structure and consistency to our outbound efforts that we were previously missing. Their LinkedIn lead generation approach helped us connect with relevant decision-makers in the SaaS space while keeping the outreach personal and well-positioned. What stood out most was the combination of data-driven execution and clear communication throughout the collaboration."

FAQ

Frequently asked questions

Do you work with bots?
No. We rely on personal outreach and human quality control.
Who is your service suited for?
For B2B companies that sell products or services requiring explanation and that have the capacity to hold new client conversations on a regular basis.
What do I need to do myself as a client?
You hold the sales conversations and occasionally send an email to leads. We handle the target audience, research, outreach, follow-ups and scheduling via LinkedIn.
How quickly will I see first results?
The first qualified leads / conversations appear as early as the first month. After the follow-up and optimization phase, 15 to 50 leads per month are realistic, depending on the target audience.
Who covers the cost of LinkedIn Sales Navigator?
LinkedIn Sales Navigator is purchased and paid for directly by the client through LinkedIn. This way, you always remain the owner of your account and your data. We're happy to help you set it up and configure it optimally.
Is there a minimum contract term?
No. Our Management Package can be cancelled monthly and comes without any contractual commitment. We want to win you over with results, not long contract terms.
In which languages do you run outreach?
We run LinkedIn outreach in German, English and Spanish, as needed.
Where are your clients based?
Our clients come from Germany, Switzerland, Spain, France, England, the USA, Austria, Romania and South Africa. Thanks to our international experience and multilingual outreach strategies, we support companies both in the DACH region and in international markets.
Does LinkedIn outreach work for my product too?
We can only assess that seriously after a no-obligation conversation, because target audience, offer, market and positioning are decisive. However, we've already successfully marketed B2B products and services across more than 15 different industries via LinkedIn, from SaaS and real estate to film production and specialized services. In most cases, the potential doesn't depend on the product itself but on how precisely the target audience, messaging and process are aligned.
Where do I receive the generated leads?
You decide how you'd like to receive your leads. Depending on your preference, we provide them in a structured format via WhatsApp, Slack or email, or enter them directly into your CRM system. We include all relevant information, such as name, position, company, contact details, the chat history so far, and concrete next steps. This way, your sales team can seamlessly pick up the conversation without having to fill in missing information.
How do I know what's currently happening?
Transparency matters a lot to us. Especially in the first month, we stay in close contact, align the strategy with you regularly and optimize the campaign based on early results. In addition, at the end of every month you receive a detailed report with all relevant metrics, including requests sent, acceptance rates, response rates, qualified leads, conversion rates and other performance indicators. This way, you always have a clear overview of the progress and results of your campaign.
How do you make sure you act in line with our company, our values and our compliance requirements?
For us, a successful collaboration begins with thorough onboarding. In the first month, we immerse ourselves in your company, analyzing your website, marketing materials, copywriting and the way your brand communicates. Together we define clear guidelines, preferred wording, approvals, no-gos and all relevant compliance requirements. Our goal is to represent your company authentically to the outside world. That's why we consistently align with your brand identity and develop an approach that feels to your prospects as if it came directly from your own company, professional, consistent and in line with your values.
Is it worth working with you for just one month?
Of course, you can try our service for one month first. If you're not satisfied with the results, you can end the collaboration at any time, there's no minimum contract term. While qualified conversations and deals can already emerge in the first month, our campaign only reaches peak efficiency from the third month onward. By then, the target audience, messaging and processes have been optimized based on real data. After the first month, you'll be able to judge very well whether LinkedIn outbound works for your company and whether a long-term collaboration is worthwhile. However, if it's clear from the start that the collaboration will end after one month regardless of the outcome, we're probably not the right partner. We value sustainable results over short-term experiments.
Do you also work on a commission basis?
No. We deliberately don't work on a commission basis but with transparent monthly compensation. This creates clear expectations for both sides from the start. Commission models also often lead to conflicts of interest. Our goal is to create as many qualified business opportunities for your company as possible, regardless of whether an individual deal closes. Actual sales success ultimately also depends on factors such as your sales process, offer and close rate, over which we have only limited influence. To keep your risk as low as possible, we do without a minimum contract term. You can end the collaboration at any time. We don't want to tie our clients down with long contracts, but win them over with results.
Get started

Let's build your pipeline

Book a free, no-obligation strategy call of 15 to 30 minutes with Casper Birkholz, including a tailored assessment of your LinkedIn potential and a clear action plan.

Book a free LinkedIn analysis
cb@lemming.marketing+49 1525 9701165Sprengelstraße 42 · 13353 Berlin